- Crystals seem mystical. Ergo they must be magical.
- Crystals are shiny and pretty. Ergo they must be good.
- Magic + Good = Healing
- “My friend always wears a crystal necklace, and she’s never gotten sick. It cannot possibly be an effect of leading a healthy lifestyle or having good genes. It MUST be the effect of the magical crystal!”
Hey, nobody said that the rationale had to have any scientific basis!