First of all, congratulations on taking the first step towards setting up your online business. The crystal business is a lucrative niche market, and to successfully operate in it, here is the methodology:
NUMBER ONE: DEFINE YOUR BRAND AND ITS VALUES
Decide your brand name; make sure it is not too long, easy to pronounce and memorable. The check is the domain name is available, and buy it before anyone else does! After that, you will need to do a write up about your business presentations, selling, your experience in the industry and, essential, your values as a business. In fact, writing your full business plan will be an asset and your roadmap to developing this venture. Once this is done, you can start looking at branding and logo creation. From there, you will receive the brand guidelines, which will be helpful to harmonise your communication across various mediums.
NUMBER TWO: MARKET RESEARCH AND PRODUCT RESEARCH
Find out your main competitors in the market, study their offer and see where yours could add extra value for the customer.
Research suppliers and trending products, write a description for each selected product to create your product listing. Compare different suppliers quality, selling cost and delivery time. Make sure you settle for reliable suppliers that will always be able to deliver on time.
NUMBER THREE: CREATE YOUR E-BOUTIQUE
Once you have gathered all the information above, you can start looking at different options to build your website. For example, you may want to make it on a platform like Shopify or create your website on WordPress. Both ways have their advantages and inconvenience, so seek advice from a specialist to find the best option for your business.
NUMBER FOUR: COMMUNICATE, COMMUNICATE, COMMUNICATE…
Your E-Commerce is now up and running; you will need to put in place a digital marketing strategy to create traffic towards your website and generate sales.
Crystal Deroche can help you with the whole process. You will benefit from our years of experience within the industry and the expertise of our sister company, DigitalEye, which specialises in digital marketing. Feel free to email us at info@crystalderoche.com for information on how to start the process now.